Cookies Policy

Cookies are small text files placed on your device by a website you visit. Similar technologies include local storage and session storage, which allow a website to store small amounts of information in your browser. They are widely used to make websites work, or work more efficiently, and to provide information to site owners.

We keep our use of cookies to a minimum. This website does not use advertising, marketing, profiling or cross-site tracking cookies. We do not sell your data, and we do not use cookies to follow you across other websites.

We use two categories of cookies and similar technologies:

1. Strictly necessary cookies

These are required for the website to function securely and correctly:

• Security and integrity cookies set by our hosting provider to protect the site against abuse, fraudulent traffic and denial-of-service attacks, and to keep your connection secure.
• Session and load-balancing cookies used to route your request correctly and to keep the website working properly while you browse.
• Browser storage used to remember basic technical preferences for the current visit, such as your position on a page.
• A cookie that records your cookie preferences, so we do not have to ask you on every visit.

Strictly necessary cookies do not require your consent under the Privacy and Electronic Communications Regulations, because without them the services you have asked for cannot be provided.

2. Analytics cookies (consent required)

We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, to understand how visitors use our website — for example, which pages are most visited, how people arrived at the site, and whether anything is broken. This helps us improve the site.

These cookies are only set if you agree to them. If you decline, or if you do not make a choice, Google Analytics is not loaded and no analytics cookies are set.

The main cookies used are:

The information collected includes your approximate location (derived from a truncated IP address), device and browser type, referring website, and the pages you view. Google Analytics collects this in an aggregated form; we do not use it to identify you personally, and we have not enabled Google Signals, advertising features, or data sharing for advertising purposes. IP addresses are anonymised by Google Analytics 4 by default and are not stored.

Google processes this data on our behalf as a data processor. Google may transfer data outside the UK/EEA; where this happens it is covered by the UK International Data Transfer Addendum and Standard Contractual Clauses. You can read more in Google’s Privacy Policy and in how Google uses data from sites that use its services.

Our website may link to third-party services such as our Instagram profile, our email provider, or the Financial Ombudsman Service. If you follow a link to another website, that site will have its own cookies and privacy policy, over which we have no control. We recommend reading the cookies policy of any website you visit.

You can change or withdraw your consent at any time by clicking Cookie preferences in the footer of this website. Withdrawing consent is as easy as giving it, and doing so will stop any further analytics cookies being set.

You can also control and delete cookies through your browser settings. Most browsers allow you to block all cookies, delete existing cookies, or be notified when a cookie is set. Please note that blocking strictly necessary cookies may cause parts of this website to stop working correctly.

If you would like to opt out of Google Analytics across all websites, Google provides a browser opt-out add-on.

Guidance on managing cookies is available in the help section of your browser, and more general information can be found at the Information Commissioner’s Office website.

For details of how we handle personal data more generally, please see our Privacy Policy. If you have any questions about our use of cookies, contact us at enquiries@wmmortgageservices.co.uk.